Ricardo Santiago Soto Of MultiTalent Management Incorporated: How We Leveraged AI To Take Our Company To The Next Level
I am a big believer that the robots are coming. So, we should be prepared to manage the robots, rather than allow the robots to manage us. I expect the maker of the robot to be extremely wealthy as one is put in every home to generate us income for survival.
In the ever-evolving and never-ending landscape of business, staying ahead of the curve is a prerequisite for success. Artificial Intelligence (AI) has gone from being a futuristic concept to a daily business tool that executives can’t ignore. In this interview series, we would like to talk with business leaders who’ve successfully integrated A.I. into their operations, transforming their companies in the process. I had the pleasure of interviewing (Ricardo Santiago Soto).
(Winner of 88 awards, many within the arts. BSBA from Capella University (2012), MBA in Finance from Aspen University (2020), and Certificate in Literary Representation from UCLA Extension (2025). Lifetime member of Marquis Who’s Who (2024).)
Thank you so much for doing this with us! To set the stage, tell us briefly about your childhood and background.
As a child, I use to break things apart and put them back together–I was very curious to see how things worked. To this day, I break businesses apart and put their organization, as well as, operations back together. I study businesses for pure enjoyment, particularly its strategies and success stories. This began with The Journal for Innovation, which I founded in the late 1990s and is still in existence today. I am basically a problem-solver, always finding ways to decrease costs, be more efficient, save time/energy, while maximizing performance.
What were the early challenges you faced in your career, and how did they shape your approach to leadership?
I had trouble keeping a job when I was young. I often fantasized about being self-made. I was good in sales, but after 9/11, I suffered enormously on a daily basis with dial-up internet disruptions and e-commerce transactions not going through for potential clients. I was young, so I kept trying to break through, but it never happened even with satellite wifi internet access. I kept going back to college, taking classes to earn credentials, but it never seemed to impress those hiding behind internet technology that I was good enough to be a businessman.
We often learn the most from our mistakes. Can you share one mistake that turned out to be one of the most valuable lessons you’ve learned?
I was diagnosed with schizophrenia and traumatic brain injury. The mistake was trying to build when I could not, due to disability symptoms. On my end it felt like it was the government and its regulations plotting against me via two intelligence community members. I eventually learned to accept my fate and accept all its disability benefits, which were many.
A.I. is a big leap for many businesses. When and what first sparked your interest in incorporating it into your operations?
I run two blogs (https://www.raevue.com and https://www.thejournalforinnovation.com) that requires a lot of attention, such as paraphrasing articles and press releases–It takes a lot of time and energy. I decided to create an internship where I could train interns how to run a blog and/or be a contributor when their internship completes. I found three interns, but immediately suffered disability symptoms causing me to cancel the Summer internships. Then, I found two A.I. tools that summarized, as well as, paraphrasized articles and press releases for me. I no longer needed extra help as these two A.I. tools replaced the work I was performing in less time with practically any effort on my end.
AI can be a game-changer for individuals and their responsibilities. Can you share how you personally use AI and what are your go-to resources or tools?
Sure. I use QuillBot to paraphrase any aspect of writing, such as the headline or longer pieces like paragraphs. I generally use Viinyx to paraphrase articles and press releases. I review every A.I. output from these two tools and visit any websites to make sure they are real companies. I make corrections as needed including fixing any grammar and/or sentence structures.
On the flip side, what challenges or setbacks have you encountered while implementing A.I. into your company?
I have not faced any challenges or setbacks, while implementing A.I. I recently fired my satellite internet wifi provider and switched to fiber optic internet wifi, which is more secure, as well as, reliable.
Let’s dig into this further. Can you share the top 5 A.I. tools or different ways you’re integrating AI into your business? What specific functions do they serve and what kind of result have you seen so far? If you can, please share a story or example for each.
1 . Chatbot Builder (https://www.chatbotbuilder.net) is being used for my exploratory committee to determine if I am running or not as Trustee at a local community college. Utilizing their AI agent, which I installed onto my website that acts as my personal campaign manager, which saves me a lot of money. The AI agent wrote a press release for me by scanning my website for content, which I reviewed and approved. The press release was sent to local media within my county. This alone saved me a lot of time and energy. The AI agent wrote me a letter of support that I posted on my blog along with the Facebook page for the Congressional Main Street Caucus.
2 . Skarbe CRM (https://www.skarbe.com) is being used for cold emails, particularly when it comes to prospecting and following-up. I recently completed a Scriptreading Certificate Program at Writer’s Digest University and am seeking script coverage clients with movie studios, producers, and/or development executives. I tell Skarbe to write unique cold emails for me, update contact information, follow-up with film executives, while keeping my CRM pipeline moving forward, rather than empty. Skarbe reminds me when to follow-up within my dashboard and individual email threads.
3 . Xinterview (https://www.xinterview.ai) is being used to interview prospective interns for entertainment and publishing tracks. I also use Xinterview to interview interviewees for documentaries I am unable to conduct, due to time zone issues, disability symptoms, and/or technological mishaps. I simply upload my interview questions into the interview bank, invite prospects, and Xinterview walks each prospect through the interview. I found three interns this way–I reviewed their answers to see their communication skills along with how likely they would perform the internship.
4 . OnlyPrompts (https://www.onlyprompts.net) is being used to get prompt ideas to fulfill basic to more advanced tasks. There are thousands of prompts within their prompt database that are customizable for your unique situation. I generally use the chat feature, which allows me to customize my own prompt. I simply put together my thoughts of what I want the prompt to achieve and then I upload a PDF file I have that needs to be scanned for a more helpful output. I recently used OnlyPrompts to generate a non-fiction book proposal for me based on the actual biography chapters I was writing.
5 . AI Legal Assistant is a mobile app that is being used to take the place of my former long-term disability attorney who separated himself from my case for unknown reasons. The app has been very helpful in a lot of legal questions I have had within a variety of areas of law. I get to customize the questions for each unique situation and the AI Legal Assistant generates answers for me in a very customizable output just for my case(s). I have had the pleasure to prolong denials or rejections with more than a few appeals on my behalf, due to the app’s inspiring answers.
There’s concern about A.I. taking over jobs. How do you balance A.I. tools with your human workforce and have you already replaced any positions using technology?
I am a one-person team, which surprises people. I do everything. Yet, lately I have been slowly allowing A.I. to handle tasks on my behalf via generative A.I. I have replaced the legal department with generative artificial intelligence along with content development as explained here and some sales prospecting tasks.
Looking ahead, what’s on the horizon in the world of AI that people should know about? What do you see happening in the next 3–5 years? I would love to hear your best prediction.
I am a big believer that the robots are coming. So, we should be prepared to manage the robots, rather than allow the robots to manage us. I expect the maker of the robot to be extremely wealthy as one is put in every home to generate us income for survival.
If you had to pick just one AI tool that you feel is essential, one that you haven’t mentioned yet, which would it be and why?
DocPro (https://www.docpro.com) is what I use to generate customized legal documents of any kind, especially if I am unable to find them anyplace else, such as for appeals. I intend to use DocPro to help me file lawsuits after exhausting the appeal process.
For the uninitiated, what advice would you give someone looking to integrate AI into their business and doesn’t know where to start?
I recommend taking a paid or free certificate class within artificial intelligence and/or purchase an electronic or normal book on A.I. to learn about its benefits to business, such as ways to save time, energy, while maximizing your income.
Where can our readers follow you to learn more about leveraging A.I. in the business world?
You can read my blog The Journal for Innovation (https://www.thejournalforinnovation.com) to learn about successful companies using artificial intelligence along with various futuristic and advanced technologies.
Thank you so much for sharing these important insights. We wish you continued success and good health!
About the Interviewer: Chad Silverstein is a seasoned entrepreneur with 25+ years of experience as a Founder and CEO. While attending Ohio State University, he launched his first company, Choice Recovery, Inc., a nationally recognized healthcare collection agency — twice ranked the #1 workplace in Ohio. In 2013, he founded [re]start, helping thousands of people find meaningful career opportunities. After selling both companies, Chad shifted his focus to his true passion — leadership. Today, he coaches founders and CEOs at Built to Lead, advises Authority Magazine’s Thought Leader Incubator.
Ricardo Santiago Soto Of MultiTalent Management Incorporated: How We Leveraged AI To Take Our… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.