An Interview With Chad Silverstein

Seamless Integration: AI will become more seamlessly integrated into existing business systems and workflows. For instance, our use of AI Kiosks and conversational AI in banking has shown how AI can enhance customer service without disrupting existing processes. This integration will extend to other sectors, including healthcare, education, and retail, making AI a ubiquitous part of daily operations.

In the ever-evolving and never-ending landscape of business, staying ahead of the curve is a prerequisite for success. Artificial Intelligence (AI) has gone from being a futuristic concept to a daily business tool that executives can’t ignore. In this interview series, we would like to talk with business leaders who’ve successfully integrated A.I. into their operations, transforming their companies in the process. I had the pleasure of interviewing Eric Jang.

Eric Jang is the CEO of DeepBrain AI, a leading company at the forefront of advancing human-AI interaction. He holds a degree in Electrical and Computer Engineering from Seoul National University and has a rich background in AI and financial technology. Previously, Eric served as the CEO of Page On and the CTO of Finger, a financial IT provider. Under his leadership, DeepBrain AI has become a globally recognized company in the AI industry, renowned for its innovative AI avatars and advanced AI solutions.

Thank you so much for doing this with us! To set the stage, tell us briefly about your childhood and background.

As a child, I always had a keen interest in science and technology. This passion for understanding how things work drove me to pursue a degree in Electrical and Computer Engineering at Seoul National University. During my time at the university, I was actively involved in the venture club and eventually became its vice president. My curiosity for new technologies and my desire to explore their potential to solve real-world problems have always driven me.

What were the early challenges you faced in your career, and how did they shape your approach to leadership?

After my involvement with the venture club at Seoul National University, I embarked on three entrepreneurial ventures before founding DeepBrain AI. In the early stages of my career, navigating the rapid technological advancements in AI and integrating them into practical business solutions was a significant challenge. Securing investment and gaining trust in our AI solutions were also substantial hurdles.

These experiences taught me the importance of resilience and the need for continuous learning and adaptability. They emphasized the value of a user-centric approach, ensuring that our AI solutions are not only advanced but also practical and user-friendly. Building a strong, dedicated team has been crucial in navigating the complexities of AI development and commercialization. These early challenges shaped my approach to leadership by instilling the importance of innovation, persistence, and a focus on delivering real value to users.

We often learn the most from our mistakes. Can you share one mistake that turned out to be one of the most valuable lessons you’ve learned?

One significant mistake I made early on was focusing too much on the technical aspects of our solutions without considering the user experience. This oversight taught me the crucial lesson that technical innovation must be balanced with user needs. It highlighted the necessity of a holistic approach to product development, where usability and user satisfaction are given as much importance as technological advancements. Understanding these aspects pushed me to think about how humans interact with AI and inspired our company’s vision: AI for Human Life. This vision aims to humanize digital interactions and ensure that our AI technologies enhance everyday life by being intuitive, accessible, and beneficial to all users.

A.I. is a big leap for many businesses. When and what first sparked your interest in incorporating it into your operations?

The victory of AlphaGo over Lee Sedol in 2016 was a pivotal moment for me. It demonstrated the immense potential of AI beyond theoretical applications and highlighted its ability to solve complex problems. This inspired me to start MoneyBrain, which later became DeepBrain AI, with the goal of developing AI that could transform everyday interactions and business operations. We aimed to make these interactions more human-like and engaging, recognizing that AI had the power to revolutionize how we communicate and operate on a daily basis.

AI can be a game-changer for individuals and their responsibilities. Can you share how you personally use AI and what are your go-to resources or tools?

As our company specializes in AI Avatars, including AI Video Generators and Conversational AI Avatars, I frequently explore and utilize various technologies in the Generative AI industry. Our AI Avatar technology can take a script and deliver it as if the avatar is speaking it naturally. When ChatGPT was first released, we saw significant synergy. By integrating ChatGPT, we allowed our users to generate scripts by simply inputting prompts, significantly enhancing their experience.

Additionally, our Conversational AI Human, which integrates large language models (LLMs), offers an experience akin to talking with a real person. While traditional chatbots provided a sufficient conversational solution, they struggled to answer all types of queries comprehensively. However, our AI Human, integrated with various LLMs, can generate real-time, accurate responses, providing users with the precise information they need.

These tools have not only streamlined our internal processes but have also significantly enhanced the capabilities of our products, making them more efficient and user-friendly for our clients.

On the flip side, what challenges or setbacks have you encountered while implementing A.I. into your company?

Implementing AI has its challenges, particularly in terms of integration with existing systems and ensuring data privacy. Another significant challenge is maintaining the balance between automation and the human touch, which is crucial for customer-facing applications. We also faced initial resistance from stakeholders who were skeptical about the efficacy of AI solutions.

Moreover, our use of Generative AI technology to create new content initially led to confusion with deepfake technology. As the misuse of deepfake technology grew, we received many questions about the differences between our solutions and deepfakes. Our AI solutions are designed to be controlled and monitored, especially since our primary clientele consists of B2B customers and mid-sized businesses rather than individual users. This allows us to ensure the content generated is used responsibly.

We also make concerted efforts to guide our users in utilizing our solutions ethically and correctly. This involves a great deal of responsibility, but it is crucial for providing high-quality service. We continuously strive to improve our systems to help our users create beneficial and legitimate content while maintaining strict control over the information and speech generated by our AI.

These efforts are part of our commitment to responsible AI usage, ensuring that our technology enhances human interaction without compromising ethical standards.

Let’s dig into this further. Can you share the top 5 A.I. tools or different ways you’re integrating AI into your business? What specific functions do they serve and what kind of result have you seen so far? If you can, please share a story or example for each.

1. ChatGPT & LLMs: As mentioned earlier, ChatGPT helps us provide customized scripts for our avatars. The continuous advancements in large language models (LLMs) expand the capabilities of our avatars, allowing them to perform a wider range of tasks. For example, by integrating ChatGPT, we enabled our users to generate scripts effortlessly, enhancing the overall user experience and making content creation more efficient and accessible.
2. CapCut: We explored CapCut due to its relevance to our technology. CapCut simplifies video editing, which complements our AI Video creation features. For instance, our users can create AI-generated videos using our avatars and then use CapCut for additional editing. This integration allows users to enhance their social media content, making their videos more engaging and polished.
3. ElevenLabs: Text-to-speech (TTS) technology is integral to our company. ElevenLabs provides TTS and voice cloning for many global languages we don’t yet support. By integrating their technology, our avatars can now deliver content in more languages, providing a more personalized experience for users worldwide. This integration has been well-received, helping us expand our reach and cater to a diverse audience.
4. Zapier: Many businesses use Zapier to automate workflows, and we do the same to connect our AI Studios with other solutions. By using Zapier, we enable users to quickly and easily create videos from existing documents and materials. Although still in beta, this feature is expected to streamline content creation and receive positive feedback from users once fully launched.
5. AI Studios: Our flagship product, AI Studios, plays a crucial role in our operations. We use AI Studios to produce many of our marketing videos. The platform allows users to generate videos quickly and easily through various features such as Prompt to Video, PPT to Video, and URL to Video. Recently, we added Custom Avatar and Dream Avatar features, allowing users to create personalized avatars efficiently. Custom Avatars can be made from short video clips or webcam recordings, while Dream Avatars can be created from a single photo. These new features have received positive feedback, and we plan to continue enhancing them to provide even better user experiences.

These tools and integrations have significantly enhanced our product offerings, enabling us to deliver more robust and versatile solutions to our clients.

There’s concern about A.I. taking over jobs. How do you balance A.I. tools with your human workforce and have you already replaced any positions using technology?

AI can indeed transform many job roles, but the perception that it eliminates jobs entirely is often overstated and potentially misleading. While AI changes how industries operate, it also creates new opportunities and job roles. It’s crucial for humans to adapt and prepare for these changes with flexibility and resilience.

At DeepBrain AI, this is a common question we encounter, and our response is straightforward: our technology is designed to enhance job efficiency, not replace human roles. For example, our AI Kiosks, which incorporate our conversational AI solution AI Human, act as AI Bankers in bank branches. These AI Bankers serve as Lobby Leaders, answering customer queries and reducing wait times for clients. This allows human bankers to focus on more complex and value-added tasks.

The deployment of AI Bankers exemplifies how AI can support human employees rather than replace them. By handling repetitive and straightforward inquiries, AI Bankers enable human staff to engage in more productive and efficient work. This synergy between AI and human workers leads to improved overall service quality and operational efficiency.

In conclusion, while AI might change certain aspects of job roles, it does not necessarily replace them. Instead, it provides tools that help human workers be more effective and productive. At DeepBrain AI, we are committed to developing technologies that complement human abilities, allowing for a more efficient and innovative work environment.

Looking ahead, what’s on the horizon in the world of AI that people should know about? What do you see happening in the next 3–5 years? I would love to hear your best prediction.

In the next 3–5 years, AI will become even more integrated into everyday business operations, with significant advancements in natural language processing (NLP) and real-time interaction capabilities. We anticipate AI driving more personalized customer experiences and enhancing decision-making processes across various industries.

At DeepBrain AI, we see several key trends and developments shaping the future:

1. Enhanced Personalization: AI will enable businesses to offer highly personalized experiences to their customers. Our AI Human and AI Studios platforms are already providing tailored interactions and content generation, and we expect this trend to accelerate. As AI systems become more adept at understanding individual preferences and behaviors, they will offer even more customized solutions.
2. Seamless Integration: AI will become more seamlessly integrated into existing business systems and workflows. For instance, our use of AI Kiosks and conversational AI in banking has shown how AI can enhance customer service without disrupting existing processes. This integration will extend to other sectors, including healthcare, education, and retail, making AI a ubiquitous part of daily operations.
3. Real-time Interactions: The ability of AI to engage in real-time interactions will continue to improve. This will be driven by advancements in NLP and machine learning. Our AI avatars, powered by large language models, already provide near-human conversational experiences, and we expect these capabilities to become even more sophisticated, enabling more natural and effective communication.
4. Ethical AI Development: As AI becomes more prevalent, the focus on ethical AI will intensify. Ensuring that AI systems are fair, unbiased, and transparent will be crucial. At DeepBrain AI, we are committed to ethical AI practices, ensuring our solutions are developed and deployed responsibly. This will be a critical area of growth and development in the AI industry.
5. Expansion of AI Applications: The range of applications for AI will continue to expand. Beyond customer service and content creation, AI will play a significant role in areas such as predictive analytics, automation of complex tasks, and enhancing creative processes. For example, our Custom Avatar and Dream Avatar features allow users to create personalized avatars quickly, opening new possibilities for creative expression and business applications.

In conclusion, the next few years will see AI becoming an even more integral part of business and daily life. At DeepBrain AI, we are excited about the potential of AI to transform industries, enhance customer experiences, and drive innovation. Our commitment to advancing AI technology while maintaining ethical standards positions us well to lead in this evolving landscape.

If you had to pick just one AI tool that you feel is essential, one that you haven’t mentioned yet, which would it be and why?

An essential AI tool would be AI-driven cybersecurity solutions. As cyber threats become more sophisticated, AI can help detect and respond to these threats in real-time, ensuring the security and integrity of our digital infrastructure.

At DeepBrain AI, cybersecurity is a top priority given the sensitive nature of the data we handle and the importance of maintaining user trust. AI-driven cybersecurity tools allow us to monitor network traffic and user behavior continuously, identifying and mitigating potential threats before they can cause significant harm. For instance, by leveraging machine learning algorithms, we can detect anomalies that might indicate a cyber attack and respond swiftly to neutralize the threat.

Moreover, these AI tools are essential in protecting the vast amounts of data processed by our AI Studios and AI Human platforms. With our services expanding globally, ensuring data privacy and security across different jurisdictions and compliance frameworks is critical. AI-driven cybersecurity solutions provide us with the flexibility and robustness needed to safeguard our systems and our clients’ data effectively.

In addition to protecting against external threats, these tools also help in monitoring internal security, ensuring that our employees and systems adhere to best practices. This comprehensive approach to cybersecurity is vital as we continue to innovate and expand our AI offerings, ensuring that our technology not only enhances efficiency and user experience but also maintains the highest standards of security and trustworthiness.

By integrating these advanced AI-driven cybersecurity solutions, DeepBrain AI can continue to push the boundaries of what AI can achieve while ensuring a secure and reliable environment for all our users.

For the uninitiated, what advice would you give someone looking to integrate AI into their business and doesn’t know where to start?

Start with a specific problem that AI can solve and invest in the right talent and tools. It’s important to measure the impact continuously and stay updated with the latest AI advancements. Collaborating with experts and focusing on user-centric solutions can also ensure successful integration.

At DeepBrain AI, we began by identifying specific pain points in industries such as customer service and content creation. For example, we recognized the need for more efficient and engaging customer interactions in the banking sector, which led to the development of our AI Kiosk and AI Human solutions. These tools not only address repetitive customer inquiries but also enhance overall service quality by freeing up human staff for more complex tasks.

We also emphasize the importance of continuous measurement and improvement. By regularly evaluating the performance of our AI tools, we can make necessary adjustments and improvements. This iterative process helps us stay ahead of the curve and maintain the effectiveness of our solutions.

Focusing on user-centric solutions is another key aspect. Our AI Studios platform, for instance, was developed with the end user in mind, allowing even those with no technical background to create high-quality videos using AI avatars. By prioritizing user experience, we ensure that our solutions are accessible, practical, and beneficial for our clients.

In summary, integrating AI into your business starts with pinpointing a specific problem, continuously measuring impact, and focusing on user-centric solutions. At DeepBrain AI, this approach has been instrumental in our success, enabling us to develop innovative AI technologies that drive real-world benefits for our clients.

Where can our readers follow you to learn more about leveraging A.I. in the business world?

Readers can follow me on LinkedIn for insights and updates on AI in business. I regularly share articles, industry trends, and case studies that highlight how AI is transforming various sectors. My LinkedIn profile is a great place to stay connected and get firsthand information about the latest developments at DeepBrain AI.

Additionally, you can visit our company website at www.deepbrain.io to learn more about our AI solutions and how we are leveraging AI to drive innovation. On our website, you will find detailed information about our products, including AI Studios and AI Human, as well as success stories from our clients. We also provide resources such as whitepapers, webinars, and demo videos that showcase the capabilities of our AI technologies.

For those interested in seeing our AI solutions in action, we often participate in industry forums, tech conferences, and webinars. These events are excellent opportunities to learn more about our work, ask questions, and see live demonstrations of our AI tools. Keep an eye on our website and LinkedIn page for announcements about upcoming events and how you can join us.

By following these channels, you will gain valuable insights into how AI can be integrated into business operations to enhance efficiency, improve customer experiences, and drive growth. We are committed to sharing our knowledge and expertise to help businesses harness the full potential of AI.

This was great. Thanks for taking time for us to learn more about you and your business. We wish you continued success!

About the Interviewer: Chad Silverstein, a seasoned entrepreneur with over two decades of experience as the Founder and CEO of multiple companies. He launched Choice Recovery, Inc., a healthcare collection agency, while going to The Ohio State University, His team earned national recognition, twice being ranked as the #1 business to work for in Central Ohio. In 2018, Chad launched [re]start, a career development platform connecting thousands of individuals in collections with meaningful employment opportunities, He sold Choice Recovery on his 25th anniversary and in 2023, sold the majority interest in [re]start so he can focus his transition to Built to Lead as an Executive Leadership Coach. Learn more at www.chadsilverstein.com

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Eric Jang Of DeepBrain AI: How We Leveraged AI To Take Our Company To The Next Level was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.